Roger Gane offers expert consultancy in audience and media research.

With more than forty years’ experience, he has an in-depth understanding of the design and operation of the major UK audience measurement currencies – including BARB (TV), NRS (newspapers and magazines), RAJAR (radio) and IPA TouchPoints (cross media).  His international experience includes the set up of TV ‘peoplemeter’ services in a number of countries and running multi-country media studies in Europe and Asia.

Roger was the first Managing Director of RAJAR, which was established to produce a single audience currency for BBC and commercial radio.  Following this, as Managing Director of Ipsos Media, he had responsibility for the industry contracts held by the company for print media, radio and TV as well as a number of multi-national studies – such as the European and Asian Businessmen’s readership surveys.  Then, as Research Director of RSMB, Roger played a major role in the tendering and set up of new contracts for BARB, RAJAR and TouchPoints.  He is now a consultant to the RadioCentre (which represents commercial radio in the UK) in relation to RAJAR.